Picnic – IDE Business Fair
ID

Picnic

Supermarket on wheels

About Picnic

We are Picnic, and we’re reinventing how groceries reach people’s homes — with impact at every step. What started in the Netherlands as a modern twist on the old-school milkman has grown into a fully tech-driven online supermarket serving millions of families across Europe. Customers order groceries through our app, and we deliver fresh, daily essentials straight to their door using our own 100% electric vehicles — reducing emissions, eliminating unnecessary trips to the store, and making grocery delivery more sustainable and convenient.

But our mission goes beyond delivery. We’re on a mission to make healthy, sustainable eating the easy choice for everyone. We design our operations and product offerings to support balanced diets and enable customers to make better food decisions. In our store and app, we help people discover healthy recipes, meal ideas, and plant-forward options that make nutritious eating easier and more enjoyable. This isn’t just about selling groceries — it’s about helping people eat well while caring for the planet.

Sustainability and health are built into our model: we minimize food waste with data-driven forecasting, keep food where it belongs — on plates, not in bins — and highlight products that support body and planet.

At Picnic, we work in small, cross-functional teams where bold ideas matter and you can see the impact of your work quickly. With a diverse international team and a culture of curiosity and ownership, we’re building a better way to shop, eat, and live — and we’d love you to be part of it.