Imagine the last time you planned to go on a city trip. Hopefully you ran through the process of searching and booking smoothly before jumping on the plane. At destination you found your way to the hotel before you started exploring all the things this great city had to offer. Transavia is looking for new products or services that add value for travellers in the journey as described in the introduction. Can you come up with innovative services that Transavia can develop?
Agenda for the workshop:
– An idea statement & problem statement for the problem you are trying to solve (preferably with some data on why you think this problem exists at scale)
– A description of your persona for whom you are solving the problem (including some geographical data points that will allow us to validate their pains / gains / JBTD)
– A description of your solution (a filled in value proposition canvas)
– A prototype of your solution (think landing page, low fidelity MVP)
All of this translated into a 5-minute elevator pitch which you will present today!