Case by ANWB – What role can ANWB play in getting more people to enjoy Dutch the art, culture and enternainmant sector
For more than 135 years, the Royal Dutch Touring Club ANWB has made carefree and enjoyable road travel possible for everyone. Our services range from a smart app that connects drivers with their cars to social projects such as AutoMaatje, which connects volunteer drivers with mobility-impaired seniors. ANWB leads the way with contemporary solutions for mobility, road safety, leisure and holidays. A socially conscious organisation, we also contribute to a more sustainable world, doing our part in the fight against climate change. Everything we do is based on the win-win-win principle: our work produces a win for our members, for society at large and for ANWB.
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How can we ensure that more people in the Netherlands get to enjoy all the beauty that the Dutch art, culture and entertainment sector has to offer? How can this help businesses in the leisure market financially? And what role can ANWB play?
- The Netherlands has museums with wonderful collections (also hidden away in their depots!), theatres and theatre/music companies with fun and appealing programmes and very enjoyable zoos and amusement parks. The industry is naturally focused on live/physical experience. It is also facing a financial challenge following the pandemic: restoring financial health with fewer and fewer subsidies.
- Many people in the Netherlands have the interest, but not the opportunity (no time, no money, no transport, no people to go out with) to see, visit and experience the things that they really like. This is an issue among elderly people, for instance, for whom loneliness is also a growing problem. And that’s a shame, because it has been scientifically proven that people who ‘get out and about’ are also happier.
- The digital opportunities for ‘perception, education and experience’ have expanded greatly in recent years – certainly also as a result of the pandemic – both in terms of technical possibilities and in terms of acceptance of the technology in society.
- ANWB’s mission is ‘to let everyone travel untroubled and pleasantly and to enjoy themselves in a sustainable society’. This has been our motivation since we were founded in 1883. We are an association of nearly five million members and we are still growing 😉. We would like to grow to six million members in the coming years, and we are especially eager to bring more young people (< 35 years) on board. In addition, ANWB would like to have a social impact for 17.5 million Dutch people (in the broadest sense, from reducing carbon emissions to addressing loneliness and making culture accessible for everyone). Also see anwb.nl
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