Case: The next big catch – finding new market segments for an established brand – IDE Business Fair
Study association i.d

Case: The next big catch – finding new market segments for an established brand

March 6th, 09:00 – 12:30 @ Studio K4

A leading pram brand is looking for their next big catch. They praise themselves for sustainability of their products, also the ability to personalize every stroller appeals to their users. The question for them is if they can also set foot in other markets with their current knowledge about good design and techniques. It is your job to find a new and relevant market branch for this company and also to convince them to invest in it.

Maximum number of participants: 30

If you are in the IDE Academy master course, you can get credits by completing this case in combination with a workshop! If this interferes with other courses, this one does not have priority.

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