UNGA B.V. – IDE Business Fair


is a company that creates toys for kids

UNGA is a global creative agency specializing in kids’ loyalty. The agency develops and designs bespoke short-term loyalty campaigns for retailers, featuring concepts that are specifically tailored for children and families.

UNGA uses the power of play to grow families and businesses throughout the world.

Playful and educational concepts

UNGA develops and designs fun concepts that help children learn and bring families closer together. From collectible plush and toys to seedling kits and creative activities, UNGA’s concepts make entertainment and education converge. By closely studying children’s needs and following global toy trends, UNGA’s experts craft the most optimized products for families to enjoy valuable experiences and play to grow.

Bespoke short-term loyalty campaigns for retailers

These playful concepts are the centerpieces of bespoke short-term loyalty campaigns. UNGA creates opportunities for retailers to connect with families and build a sustainable relationship with their loyal customers of today and tomorrow. Collectibles, toys, and products are indeed combined with great loyalty marketing mechanisms. Loyalty campaigns ultimately provide retailers with higher cart value, customer retention and expected sales uplift, and they contribute to retailers’ brand image.

The agency’s international soul goes far beyond the Netherlands. Based in Amsterdam, UNGA also has offices in Russia, South Africa, the USA, and the Pacific. Nearly 20 nationalities are represented within the team.

With clients in over 35 countries, UNGA has already created over 135 loyalty campaigns and crafted more than 1 billion fun toys and collectibles, and counting… To play to grow all over the world.